Walk-By Traffic
Measure pedestrian volume and direction in front of a store, display window or shopping-center zone.
TRAFFIC BOOST INTELLIGENCE
Turn walk-by traffic into measurable store opportunity.
NAV Team Traffic Boost Intelligence measures pedestrian traffic, storefront engagement and customer conversion so retailers and shopping centers can understand how many people pass a location, stop, enter and become customers.
SOLUTION OVERVIEW
Understand what happens outside the store—not just after someone enters.
Traditional people counting begins at the entrance. Traffic Boost Intelligence expands the view to include the pedestrian opportunity in front of a storefront.
By comparing walk-by traffic with window engagement, entrance counts and transactions, businesses can better understand whether the location, storefront and marketing are converting available traffic.
Shopping centers can also use the data to help individual tenants understand traffic patterns, compare zones and evaluate events or promotional activity.
Measure pedestrian opportunity
Know how many potential customers pass in front
of a storefront or selected mall zone.
Track storefront engagement
Identify people who slow, stop or engage with
selected window and entrance areas.
Calculate entrance conversion
Compare passing traffic with the number of
visitors who enter the store.
Connect traffic to sales
Add transaction or revenue data to evaluate
customer and sales conversion.
CORE CAPABILITIES
Measure the complete storefront conversion funnel.
Combine anonymous sensing, entrance counting and business data into one clear view of customer opportunity.
Window Engagement
Identify stopping, slowing and dwell behavior around selected storefront areas.
Entrance Conversion
Compare passersby with the number of people who enter the store.
In-Store Traffic
Measure visitor volume, occupancy, direction and selected customer-flow patterns.
Sales Conversion
Connect traffic data with transactions or revenue to evaluate store performance.
Campaign Measurement
Compare traffic and engagement before, during and after promotions, displays or events.
SAMPLE DASHBOARD
See walk-by traffic, engagement and conversion in one dashboard.
The sample dashboard demonstrates how pedestrian traffic, storefront engagement, entrance counts and conversion metrics can be organized into a clear management view.
NAV Team dashboards can be customized for individual retailers, shopping centers, tenants, districts and multi-location operations.
APPLICATIONS
Give retailers and property operators a clearer view of customer opportunity.
Traffic Boost can support a single storefront, an entire shopping center or a multi-location retail portfolio.
Measure common-area traffic and help tenants understand the opportunity surrounding their stores.
Compare walk-by traffic, entrances, transactions and sales conversion.
Evaluate window engagement and the impact of display changes.
Measure pedestrian traffic, entrance conversion and promotional impact.
Understand pedestrian patterns across venues, events and public areas.
Compare temporary locations and measure event-driven engagement.
Provide objective traffic data to support tenant discussions and location evaluation.
Compare traffic opportunity and conversion across stores and regions.
SOLUTION WORKFLOW
From pedestrian traffic to actionable retail insight.
Define the zones
Identify walkways, storefronts, windows, entrances and interior areas to measure.
Install the sensors
Deploy anonymous traffic, engagement and people- counting technology.
Connect business data
Add transaction, revenue, staffing or campaign information where available.
Improve conversion
Use trends and comparisons to improve storefronts, promotions, staffing and tenant support.
Ready to understand the traffic opportunity outside your stores?
NAV Team can build a customized Traffic Boost solution for a storefront, shopping center or multi-location retail operation.